Steffen Rusten
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Info
- Summary
I'm passionate about marketing and the experience customers have when they interact with a product or service.
My objective is always to do whatever I can to create harmony across all the touch points that customers are faced with. If it's not a kick ass experience, I'm not satisfied.
I was once told that it's important to be in a job where you're making a difference. If you're not making a difference, do something else. I listened.
Specialties: Marketing, social media, customer insight, social analytics, customer experience management, integrated marketing, strategy, communications, engagement, community, customer service, digital marketing, reputation management, Facebook, TwitterExperience- Jun 2011 - PresentSocial Media Executive / GE Capital
I launched GE Capital's social media program and am responsible for all aspects of its operation.
This has involved:
- Preparing, presenting, launching and operating a social media strategy
- Dealing with challenging customer enquiries in a public space
- Launching social media strategy for a new credit card product
- Providing monitoring and reporting to cover brands, competitors and relevant industry topics
- Formalising the social program to fit into a traditional, highly regulated business
- Providing strategic recommendation on the future direction of social media activity, across both B2C and B2B divisions of the business.
Education-
2004 - 2009University of AucklandBachelor of Commerce in Marketing, Economics
Additional Information-
Websites:
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Interests:Social media, new technology, customer centricity, communications, risk analysis, market segmentation, targeted advertising, direct mail, football, poker, music
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Tweets
- Preparing for Euros by rereading the History of Football Tactics. It’s a glorious time.
- @dylanjohnford deserves a public holiday more than the Queen does!
- @dylanjohnford not the Elisha cuthbert porn star movie. A disturbing, based on a true story, psychological thriller about child abuse.
- @melhomer ideal. Make sure he puts the gear on TradeMe, not you. Can hardly send a 5 year old to prison for selling stolen property.
- @melhomer suppose he could make some iPhones and stuff.
- @joachimorjoe if a “genuine” fold, never. Ever.
- @joachimorjoe misinformation. Like spreading false leads to the enemy.
- @louise_bee gotta get me some rich people seepage.
- @louise_bee @radioovermoscow don’t worry, it’ll trickle down. I think the trickle is only 50 years away from starting to pool.
- @radioovermoscow or, would it be better to buy five $400 dresses?
- @louise_bee wait, you don’t spend $1200 a week on clothing? Do you also eat cake when your bread is all gone?
- The Girl Next Door is an horrendously disturbing movie.
- @IanTLS what a bizarre issue to have.
- @IanTLS how long is long?
- @billbennettnz if they include a message saying why they’d like to connect, generally accept. If not, decline.
- @DanielSteeves if they want people who like to solve difficult problems, shouldn’t the problem be, well, difficult?
- Do the latter, btw.
- You can focus on what enables the service, or what the service enables.
- @natdudley oh fuck yes. Now, where’s my toaster?
- @robotpukeko how about blind stupidity? =P
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I'm passionate about marketing. I'm passionate about getting the right message to the right person. The message they care about. The message that adds value to their lives.
