Steffen Rusten
Summary
My main passions lie in marketing and communications. These are the drivers to effectively getting your organisation's products to the widest possible audience.
I have a specific interest and belief in new media technologies, such as social media. The opportunity now exists to connect with potential customers in a way that previously would have been almost impossible. New avenues allow organisations to listen to, and interact with people on a massive scale. Done the right way, this can help develop a community around your organisation, helping you to develop a strong position in the minds of your target market.
I can help you to develop the right strategies and culture to succeed in this new landscape. There is no cookie cutter approach to marketing, regardless of whether it's via traditional media, or in newer developing channels.
If you need someone to help you with your communications strategy in a rapidly evolving online landscape, I'm ready to help.
I have a specific interest and belief in new media technologies, such as social media. The opportunity now exists to connect with potential customers in a way that previously would have been almost impossible. New avenues allow organisations to listen to, and interact with people on a massive scale. Done the right way, this can help develop a community around your organisation, helping you to develop a strong position in the minds of your target market.
I can help you to develop the right strategies and culture to succeed in this new landscape. There is no cookie cutter approach to marketing, regardless of whether it's via traditional media, or in newer developing channels.
If you need someone to help you with your communications strategy in a rapidly evolving online landscape, I'm ready to help.
Specialties: Analytics, Strategy, Marketing, Communication, Community development, Social Media,
Experience
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Jul 2006 - Present
Lending Officer / GE Capital
Education
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2004 - 2009
University of Auckland
Bachelor of Commerce in Marketing, Economics
Additional information
Websites:
Honors:
3rd place in group presenting marketing proposals to Tourism New Zealand and Rugby New Zealand as part of my marketing 306 class (Advertising and Communication).
Won Lion Nathan New Business Team Award and received the overall Marketing award
Interests:
Social media, new technology, customer centricity, communications, risk analysis, market segmentation, targeted advertising, direct mail, football, poker, music
Updates
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@OtagoLad wow, still going? I just want to get down and help but don't want to get in anyone's way!
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@OtagoLad hahaha. Oh dear. Fair enough! How you doing? Coping?
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Any need for extra hands in Christchurch? Anyone coordinating volunteer efforts that I could get in touch with?
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@noozeeland yeah, especially since in a disaster I might not be able to make it to the Tweet Bunker.
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@noozeeland you know my first thought when I heard about the quake was your get through video. Time for me to get prepared I think.
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Wait, what? 7.4 in Christchurch? Hope everyone's okay!
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Nice Saturday in Auckland. I fancy a spot of reading. I'll go to work instead...
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@brookwarner yeah saw that. New interface is alright. Other than that, Ping seems underwhelming. Not giving up on it though.
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@natdudley if it involves peanut butter then it's money. I'm kidding, don't ever do that.
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Morning all! Stunning day in Auckland, no?
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@JustinFlitter days like this just make you appreciate the glorious Auckland days in summer. Savour it!
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Priority inbox activated. Good.2 days ago from TweetDeck
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@jarmi9 ballin'3 days ago from TweetDeck
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@jarmi9 12def is pretty tight man. Black pants, black shirt, white bow tie. You?3 days ago from TweetDeck
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@jarmi9 18IF or what? Work will be pretty good. See you there.3 days ago from TweetDeck
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@jarmi9 been there, done that. #nobigdeal3 days ago from TweetDeck
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@jarmi9 you spelt awesome wrong.3 days ago from TweetDeck
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Me on Ping. You know, in case you're that way inclined. http://bit.ly/afX9X73 days ago from TweetDeck
Updates
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Now that deadline day has passed, can we just get on with the football? Get behind Almunia or whoever starts. Back them to the hilt.3 days ago from TweetDeck
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Let's see Winston Reid! Oh... wrong colour, wrong month, wrong tournament.15 days ago from TweetDeck
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@five15design and then that! nice move from Pavlova.15 days ago from TweetDeck
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@five15design Pavlovic... not doing himself many favours.15 days ago from TweetDeck
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@five15design Macallister's found himself in the right place a number of times, could have had a couple on another night. He'll get there.15 days ago from TweetDeck
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Brisbane Roar 1-0 Wellington #Phoenix. Goal from Barbarouses @usofarsenal15 days ago from TweetDeck
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@WindRainPhoenix just in the last 5 minutes.15 days ago from TweetDeck
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Sigmund looks alright. Fingers crossed.15 days ago from TweetDeck
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@usofarsenal will do! enjoy your morning. @thefootballsack15 days ago from TweetDeck
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Back under way. Come on boys!15 days ago from TweetDeck
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Fox, or whoever is running this broadcast (don't care), seem to think Arsenal are hosting Blackburn this weekend. Oops!15 days ago from TweetDeck
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Roar 62% possession, Phoenix 38%. Shots on target: Roar 5, Phoenix 8. Crazy15 days ago from TweetDeck
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HT: Roar 0-0 Phoenix. Open game, Roar the better team. Both sides should have scored. Paston with some huge saves late on.15 days ago from TweetDeck
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@thefootballsack Brisbane have played the better football, no doubt, but the Phoenix are providing plenty of menace.15 days ago from TweetDeck
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@usofarsenal bingo. Closest thing I've got to a local televised team.15 days ago from TweetDeck
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I'd have to say Brisbane. Whether I'd put money on it is another matter entirely.15 days ago from TweetDeck
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Paston! The absolute, utter man! Has rescued the #Phoenix twice in 5 minutes.15 days ago from TweetDeck
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What a save!!! Paston to the rescue! #Phoenix15 days ago from TweetDeck
Recent tracks
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I'll Be Missing You by Puff Daddy37 minutes ago
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Juicy by Notorious B.I.G.42 minutes ago
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44 minutes ago
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I Believe I Can Fly - Radio Edit by R. Kelly51 minutes ago
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Kiss From a Rose by Seal56 minutes ago
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All My Life by K-Ci & JoJo121 minutes ago
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Mahna Mahna by The Studio Sound Ensemble126 minutes ago
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Because I Got High by Afroman143 minutes ago
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Butterfly by Crazy Town153 minutes ago
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156 minutes ago

