Steffen Rusten
Summary
Keen marketer with a specific interest in social media and new communication technologies. Strongly believe that taking advantage of these areas can help organisations to meet and exceed their goals and have the knowledge necessary to work with organisation's to make this a reality.
I am a graduate of the University of Auckland, having completed a Bachelor of Commerce (Marketing) during my time there.
The analytical skills I have gained within my current role at GE Capital, combined with the marketing knowledge I have acquired during my time at the University of Auckland have put me in a unique position to excel within the marketing field. New opportunities are apparent to me and I possess the skills necessary to identify the steps necessary to maximise the gains and reduce the risks associated with taking advantage of these opportunities.
I am a graduate of the University of Auckland, having completed a Bachelor of Commerce (Marketing) during my time there.
The analytical skills I have gained within my current role at GE Capital, combined with the marketing knowledge I have acquired during my time at the University of Auckland have put me in a unique position to excel within the marketing field. New opportunities are apparent to me and I possess the skills necessary to identify the steps necessary to maximise the gains and reduce the risks associated with taking advantage of these opportunities.
Specialties: Analytical skills,
Social media specialist,
Adobe Creative Suite; intermediate,
Negotiation skills,
Clear communication skills both written and verbal,
HTML; intermediate,
CSS; beginner,
Microsoft Office suite; intermediate,
market segmentation,
customer targeting
Experience
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Jul 2006 - Present
Credit Analyst / GE Money
Responsible for decisions regarding applicants' suitability for finance.
Established good working relationships with several key merchants in the consumer goods market within New Zealand.
Education
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2004 - 2009
University of Auckland
Bachelor of Commerce in Marketing, Management, Economics
Additional information
Websites:
Honors:
3rd place in group presenting marketing proposals to Tourism New Zealand and Rugby New Zealand as part of my marketing 306 class (Advertising and Communication).
Won Lion Nathan New Business Team Award and received the overall Marketing award
Interests:
Social media, new technology, customer centricity, communications, risk analysis, market segmentation, targeted advertising, direct mail, football, poker, music
Updates
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Presentation went really well, I think. More meetings on Monday with head of marketing and head of IT to discuss next steps! Good times at GE!Posted 4 hours ago
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Managing director convinced, now presenting to the exec team at work on Friday. Again, crush it. Good times!Posted 2 days ago
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"If you're looking at influence, you're not looking deep enough." It's about trust. http://bit.ly/aRSe24Posted 3 days ago
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Great meeting with our managing director today. Seems enthused by social media. It's a beginning, fingers crossed for big things to come!Posted 4 days ago
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Ok, it's tomorrow. My meeting is actually tomorrow. I'm going to absolutely crush it.Posted 5 days ago
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Found the version of 'Billionaire' where Travis says "fuckin' " instead of "freakin'." I feel so grown up. Oh, by Travis I mean Travis McCoy — Laura Lindsay almost loves him more than she loves me, so I feel that we're on a first name basis.Posted 15 days ago
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In order to discourage discrimination, employees should have a statutory right to compare pay with other employees. This right would over ride any 'secrecy' clauses in employment agreements. Yeah? No?Posted 16 days ago
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Deep-seated. For all intents and purposes. That's all. Thanks for reading.Posted 17 days ago
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Hey guys, remember the World Cup? Those were good times.Posted 2 weeks ago
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I like the taste, but not the flavour.Posted 2 weeks ago
Photos
Updates
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@iamJohnLai hi John, would love your thoughts on a blog I did re the Old Spice guy if you get a spare moment =) http://bit.ly/cNV8M75 hours ago from Echofon
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@Jayson_Bryant bangers n mash?5 hours ago from Echofon
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@noozeeland great minds eh?5 hours ago from Echofon
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@noozeeland I think absolutely not solely down to SM. Suggesting that it was is irresponsible and misleading IMHO5 hours ago from Echofon
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@oligarside definitely not in my opinion.Some of the reporting has suggested otherwise, but I disagree wholeheartedly.5 hours ago from Echofon
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@noozeeland oh, would love your thoughts on a blog I did about old spice guy if you've got a minute or two. http://bit.ly/cNV8M76 hours ago from Echofon
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@noozeeland amen! Follow someone because you think they provide value, not because you want them to follow you back!6 hours ago from Echofon
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@Jayson_Bryant awesome! What's his name?6 hours ago from Echofon
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Did a guest post on @iThnk about the Old Spice viral campaign. Would love your thoughts! http://bit.ly/cNV8M76 hours ago from Echofon
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@brookwarner I was. Damn. Thanks.7 hours ago from Echofon
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@oligarside you cheeky bugger! =P7 hours ago from Echofon
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@joshlindsay ha! Tomorrow?! Yeah right!8 hours ago from Echofon
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@joshlindsay working. Missing out. What a shame. Haha. Not too fussed. Presentation at 2 is keeping me occupied!10 hours ago from Echofon
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@THEFALLSNZ will do my best, just keeping my head down and not mentioning the iPhone 4. It's an ACC hazard...11 hours ago from Echofon
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I will wait for the next shipment =) I'm patient like that. Oh, and not obsessed.11 hours ago from Echofon
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Magnum Mac refuse to hold an iPhone for me, even for $50 cash. Stock is apparently in the single digits level.11 hours ago from Echofon
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There is going to be a riot. I'm not leaving the office! (we have security guards)14 hours ago from Echofon
Updates
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Arsenal have signed up two 7 limbed youngsters from Barcelona's Mars Youth Camp according to Spanish press http://fakelink.fakestory.grr3 days ago from TweetDeck
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@kiwiscotsman and my lord, how I yearn for the sweet embrace of The A-League's Phoenix and The EPL's Arsenal. Delightful threesome.3 days ago from HootSuite
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@kiwiscotsman I'm glad you were able to decipher the awful English in that tweet. Lack of football is detrimental to my IQ...3 days ago from web
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@kiwiscotsman now that's one nickname I'd LOVE for which I'd love to hear the back story!3 days ago from HootSuite
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@shanEvans get a spare pair of headphones.. my dog destroyed my $300 ones this morning. It's okay though, he's awesome.3 days ago from HootSuite
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Quite possibly one of the strangest goals I have ever seen. Must see. http://ow.ly/2gbZW5 days ago from HootSuite
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@thefootballsack would prefer to dm it to you, but it seems you're not following me?6 days ago from HootSuite
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@thefootballsack Checking. Checking. No awesomeness yet.14 days ago from threadsy
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Goodbye Eduardo, you will be missed. I'm close to shedding a tear for this man and hope he scores 10000000 goals for Shakhtar.15 days ago from HootSuite
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@YankeeGunner won't have any problem rooting for him. Like you said, he's no Adebayor.15 days ago from HootSuite
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@YankeeGunner my opinion has developed to about where you're sitting, maybe slightly more positive even.15 days ago from HootSuite
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@YankeeGunner there have been times this summer where I've thought 'argghh, fuck Cesc!'. Thank you for highlighting the error of my ways.15 days ago from HootSuite
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@PaulCULLIFORD Yeah, Cesc is a whole different package. The whole package in fact. Intelligence, skill, class. The man is already a legend.15 days ago from HootSuite
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@johncrossmirror surely Hleb's situation has very little in common with Cesc's?15 days ago from HootSuite
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@thefootballsack Phoenix, obviously. Also Waitakere United. My support for WU isn't what it should be — limited coverage means big effort.15 days ago from HootSuite
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I've been away for a bit, anything interesting happened?16 days ago from HootSuite
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@kurt_nz how much did last year's 1st XI cost? 70 billion?16 days ago from HootSuite
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@usarsnl much obliged.2 weeks ago from Echofon
Recent tracks
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Ghosts 'n' Stuff (Feat. Rob Swire) by Deadmau535 hours ago
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Can't Be Tamed by Miley Cyrus35 hours ago
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Hot - Play & Win Radio Version by Inna35 hours ago
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I Like It by Enrique Iglesias36 hours ago
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No Love by Eminem36 hours ago
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ever so shy by General Fiasco36 hours ago
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IG-88's '57 Chevy by mc chris36 hours ago
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Dynamite by Taio Cruz2 days ago
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I Like It by Enrique Iglesias2 days ago
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Fight Music by D122 days ago

